Swine Flu = Marketer's Dream

While I appreciate the need to be extra cautious regarding Swine Flu, I've been noticing the many companies are trying to capitalize on the frenzy. 

During my "northside" exploration today, I spotted this in a discount shop:

Swine Flu Wipes?  Seriously?

Do consumers really buy into the claim that these types of products will prevent transmission of the virus?

I know the U.S. FDA has addressed swine flu scams; I'm curious what the response will be to such marketing over here.